Company
Aptible in 2024: Year in Review
Frank Macreery
CEO
In 2024, we focused on a clear mission: giving developers more control over their infrastructure, costs, and deployments. From improving cost visibility to enhancing the experience of deploying and managing code, we shipped features designed to make Aptible more powerful, transparent, and developer-friendly.
Here’s a look back at what we accomplished in 2024, and a glimpse at what’s to come in 2025.
Smarter cost management
Cloud costs can be a significant challenge for customers of all sizes—whether you’re a new startup just getting started or a scaled enterprise managing complex infrastructure. Our goal this year was to make cost control accessible and straightforward for everyone, regardless of scale.
To achieve this, we focused on providing smarter tools to help customers optimize two of the most significant cost drivers: containers and backups. By targeting these areas, we empowered teams to better manage their cloud spend while maintaining the performance and reliability they need. Additionally, we prioritized improving cost visibility and transparency to give customers greater insight into where their spend is going and how they can optimize it.
Introduced Vertical and Horizontal Autoscaling: A long-time feature request was finally released! We released Vertical and Horizontal Autoscaling for apps, enabling dynamic resource scaling based on demand. This reduces over-provisioning (saving $), eliminates manual scaling (saving time), and gives users greater peace of mind.
Introduced Container Right-Size Recommendations: We introduced container right-size recommendations to help teams optimize their application and database containers, reducing unnecessary costs and improving efficiency.
Improved cost visibility: We made significant updates to our billing experience, including per-stack and per-environment cost estimates, real-time spend tracking, and downloadable invoice PDFs—making cost management more intuitive and actionable.
Enhanced backup management: We made improvements to help customers manage backup costs, including a new default retention policy and CLI/Terraform support for backups.
Refining the deployment lifecycle
Our mission is to empower developers to focus on their ideas, not infrastructure. To achieve that, developers need to do what they do best—deploy code. This year, we focused on a number of releases designed to get out of developers’ way and enable them to deploy faster and easier. In addition, we invested in enhancements to make tracking code changes more seamless so developers can maintain full visibility over their deployment lifecycle.
Introduced Sources: With sources, developers can track what code is deployed where by linking Aptible apps to their source repositories.
Improved operation queuing: We tackled blockers that slow down critical workflows. Deploy and scale operations no longer block SSH sessions; database backups no longer block database operations; and services within a given app can now scale simultaneously.
Expanded support for zero-downtime deployments: Zero-downtime deployments are now supported for gRPC apps and services without endpoints, ensuring reliability for a wider range of use cases.
Expanded support for deployment hooks: We introduced before/after success/failure deployment hooks, enabling better automation around the app lifecycle. These hooks empower teams to integrate deployment tasks seamlessly into their workflows.
Improving the platform—together
We constantly strive to enhance our platform, technology, and offerings to meet the evolving needs of our customers. This year, we made significant improvements across the board to ensure Aptible remains a reliable and innovative platform you can trust.
Highlights of our platform improvements in 2024 include:
Added support for new database versions: Support for PostgreSQL 17, RabbitMQ 3.12, 3.13, & 4.0, InfluxDB 2.7, and MySQL 8.0.
Introduced Automatic User Provisioning (SCIM): Streamlined provisioning to save teams time and reduce administrative overhead.
Improved scaling via CLI/Terraform: Enhanced options for scaling infrastructure programmatically.
Implemented a new database end-of-life policy: Ensuring EOL databases are properly managed and visible in the UI.
Enhanced role management: We improved the Roles page in the UI with better sorting and filtering, making it easier to manage permissions at scale.
Added VPN status: VPN health status is now reported realtime in the Aptible UI, at the level of connections and individual tunnels.
Launched new documentation site and support chatbot: A redesigned documentation site paired with a chatbot for instant answers.
Expanded compliance support: Added support for compliance frameworks like PCI and PIPEDA, helping customers meet their regulatory requirements with ease.
Simplified plans: We simplified our plans in a way that is more straight forward for new and existing customers: Development, Production, Enterprise.
Implemented Activity filters: Added filters to Activity to quickly find operations.
And together we were able to achieve great things:
Looking ahead to 2025
We’re excited to keep the momentum going into 2025, continuing the themes of empowering developers and enhancing the platform. Our early 2025 roadmap includes exciting new features, such as RDS-backed PostgreSQL and MySQL databases, offering even greater flexibility and functionality.
We want to thank all our users for being part of the Aptible community and for sharing invaluable feedback throughout the year. Your input drives our progress, and we look forward to building more great things together in 2025!